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| SEO Chat - Search Engine Optimization Tutorials |
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| Zurker: Social Network for the 99 Percent? |
(Thu, 02 Feb 2012)
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| As far as I know, no one has ever set up an online social network as effectively a co-op before, and as you'd expect, Zurker's set-up isn't quite that simple. As Zurker's About page explains, Every Zurker user becomes a co-owner (future shareholder) of Zurker. As Zurker hasn't had an IPO or anything of that nature yet, users earn vShares. A vShare is a stake in Zurker; it's the unit of equity the company is allotting to members during the alpha and beta testing phases. They aren't actually stock. vShares can be thought of as agreements between the owners of a startup about the size of thei... |
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Category: Search Engine News |
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| Overlooked Google Ranking Factors |
(Wed, 01 Feb 2012)
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| I saw these ideas in an article by Neil Patel that appeared on Search Engine Journal. He goes into great detail explaining why you should use these techniques and what you can gain from them. If anything I tell you here piques your curiosity, I suggest you check out that piece. We'll start with a ranking factor that's near and dear to every writer's heart: authorship markup. Google has been supporting authorship markup since the middle of last year. Even today, not everyone uses it, though you'll find it on most of the major publishing websites. If you run a site with authored content, you'll... |
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Category: Google Optimization Help |
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| Bing Local Basics |
(Tue, 31 Jan 2012)
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| As Chris Silver Smith explains at Search Engine Land, Microsoft's Bing Business Portal features a beta interface through which you handle your business details. It replaces the Bing Local Listing Center. If you want some information about the service before adding your business, you can read the FAQ. To star using the interface, you'll need to find your listing. Bing Business Portal will ask you to enter your business name (required), address, city, state, and zip code, and then press the search button to see if Bing already has information about your business. If you enter only your busine... |
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Category: MSN Optimization Help |
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| The EXACT Method for Crushing It On Google |
(Mon, 30 Jan 2012)
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| Now, to be fair, I have talked about pieces of this in my last article. In fact, I've been harping on two aspects of this: the use of Google+ (which I'm going to shorten to just G+ from here on out) and becoming an authority in your market. The problem with the whole authority thing is that it can take time. What I want to do with this article is help you get some good rankings quickly. Actually, what I want to do with this article is help you to absolutely crush it on Google. The thing is, the new Panda update, followed by the Search+ changes, have made it so that anyone doing any kind of ... |
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Category: Google Optimization Help |
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| Feed Your Blog`s Readers Well |
(Fri, 27 Jan 2012)
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| Inspiration strikes in strange ways; in this case, I reached the end of Neil Patel's excellent article covering 13 questions you should ask yourself while writing a blog post. In his discussion of the last question, he compared a blog post to a restaurant meal. Will your reader complain about your blog post because you've served them skimpy fare? Are you feeding people content so they are full when they leave your site...or are they hungry, looking for more? Patel asked. If they are still hungry, your readers probably won't come back. So if your readers are devouring your blog content, th... |
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Category: Search Engine Optimization Help |
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| Google Simplifies Its Privacy Policies |
(Thu, 26 Jan 2012)
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| Just in case you didn't check Google yesterday, the search giant started posting a note under its search box explaining that it will be updating both its privacy policy and its terms of service, with the new terms going into effect on the first of March. If you can't be bothered to read the entire policy previews to which I've linked, no problem; Google also provides a policy overview to help you understand why the company is making these changes and how they'll affect users of the search giant's various services. So why exactly is Google doing this? Well, if you had more than 70 different pri... |
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Category: Google Optimization Help |
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| Laying Out An SEO and Traffic Generation Strategy |
(Wed, 25 Jan 2012)
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| Now let me be clear about something. This article isn't meant to provide some all-encompassing strategy for traffic generation or search engine rankings. It is instead meant to take the information I've already given and roll that information into a strategy. As I do more articles, I'll continue to expand on this. Right now, however, what I'd like to do is start putting some of the pieces together that I've given to you into a single picture. In the article Real Link Wheel Secrets To Top Google Rankings I talked about link wheels and how to build them using white hat techniques to improve yo... |
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Category: Search Engine Optimization Help |
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| Google to Penalize For Excessive Above-the-Fold Ads |
(Tue, 24 Jan 2012)
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| You know that the search giant focuses on getting users to the sites that best answer their queries. If you've been trying to rank for a while, you probably also know that Google cares about the user's experience once they arrive at the site. This fact drives most of their algorithm changes. It's why Panda devastated content farms; the thin content these sites often provided helped relatively few searchers, and cluttered the search results with low quality pages. Google's newest algorithm change also stems from searcher concerns. You can read their blog post covering the issue. But you almost... |
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Category: Google Optimization Help |
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| The Google Search Optimization Truth You Aren`t Being Told |
(Mon, 23 Jan 2012)
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| In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my State of Marketing Address I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has been the case for quite some time. The new Search Plus Your World results on Google make this situation far worse. In fact, I can make almost anyone's website show up on page 1 for a given search resul... |
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Category: Google Optimization Help |
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| SOPA and PIPA: Bad Ideas |
(Fri, 20 Jan 2012)
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| The ostensible goal of these bills is to prevent rogue, foreign websites from infringing on copyrights in the US, and to punish those who break intellectual property laws by downloading pirated content. SOPA and PIPA are supported by the movie and music industries here in the US - specifically, the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA). These organizations are widely known for overreaching to protect their intellectual property, filing excessive lawsuits aimed at illegal downloaders but often catching innocent people. Does anyon... |
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Category: Search Engine News |
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| 10 Steps To Being #1 On Google |
(Thu, 19 Jan 2012)
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| I will go so far as to say that there is NO other method for getting to the top of Google that is better.It's a method so intensely powerful that not only will you obtain top Google rankings, but people will soon begin seeking you out specifically, without considering anyone else. I can also say that this method can get you an insane amount of traffic from a wide and ever growing variety of sources. What magic method am I talking about? The method can be summed up in two simple words: Be Worthy Now before I continue, let me say that this isn't a cop out, because there's a little more to it tha... |
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Category: Google Optimization Help |
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| Jerry Yang Resigns from Yahoo |
(Wed, 18 Jan 2012)
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| Yahoo's announcement of Yang's resignation notes that Yang also resigned from the boards of Yahoo Japan Corporation and Alibaba Group Holding Limited. It also includes this excerpt from a letter Yang wrote to Roy Bostock, Yahoo's chairman of the board: My time at Yahoo!, from its found to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo! Yang also expressed enthusiasm for the appointment of Scott Thompson as Yahoo CEO two weeks ago. Yang's resignation crowns a tumultuous f... |
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Category: Yahoo Optimization Help |
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| Real Link Wheel Secrets To Top Google Rankings |
(Tue, 17 Jan 2012)
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| Often, as I stated above, link wheels are used as a black hat strategy. Now, Google doesn't like spammy manipulation of their search results. They hate it, in fact. So if you're going to follow the black hat approach, you've got to know that Google's algorithm is designed to try and find you and delist you. That's not really a great way to put together a long term business, in my opinion. For those that don't know what a black hat style link wheel is, allow me to explain. There are plenty of user generated content sites on the Internet that can rank quite well on Google for a variety of reas... |
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Category: Google Optimization Help |
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| Google Flight Search Not a Monopolist Move |
(Tue, 10 Jan 2012)
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| Just in case you missed it, this new tool came on the scene about four months ago as the first fruit of the search giant's purchase of travel software company ITA. At the time Google acquired ITA, the US Department of Justice required it to develop and license travel software, to establish internal firewall procedures and to continue software research and development in order to protect competition for airfare comparison and booking websites and ensure those websites using ITA's software will be able to power their websites to compete against any airfare website Google may introduce. If yo... |
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Category: Google Optimization Help |
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| Yahoo Hires PayPal President for CEO |
(Thu, 05 Jan 2012)
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| You can read Yahoo's official announcement here. It's interesting to note that Thompson was a dark horse for this job; many outside observers didn't have him on any of their lists. He clearly brings a different perspective from his predecessor, Carol Bartz, who was abruptly fired a few months ago. Let's start with his background. Kara Swisher notes that Thompson is a genuine Internet geek. He became president of PayPal in early 2008, coming to that position after serving as the company's CTO, charged with handling its information technology, product development, and architecture. He worked ... |
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Category: Yahoo Optimization Help |
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