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| About.com Marketing: Most Popular Articles |
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| What is Branding and How Im... |
(Sat, 22 Nov 2008)
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| A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
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| Marketing Mix |
(Sat, 22 Nov 2008)
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| Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Learn how to develop a successful marketing program. |
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| Marketing Glossary |
(Sat, 22 Nov 2008)
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| Marketing terms definitions and glossary. Learn the lingo of marketing professionals. |
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| Plan A Promotional Campaign |
(Sat, 22 Nov 2008)
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| Learn how to plan a productive and successful promotional campaign in just seven easy steps. |
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| Developing Your Brand Strategy |
(Sat, 22 Nov 2008)
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| An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. Learn how to create a solid brand strategy that will give the the competitive edge. |
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| Learn More about Careers in Marketing with About's Marketing Career/Job Profiles |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Marketing vs. Advertising |
(Sat, 22 Nov 2008)
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| What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not one-in-the same. |
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| 10 Customer Service Tips |
(Sat, 22 Nov 2008)
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| Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. Learn the Ten Commandments of Customer Service by guest author Susan A. Friedmann. |
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| Integrated Marketing Communica |
(Sat, 22 Nov 2008)
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| Definition of Integrated Marketing Communication (IMC) |
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| Marketing vs. Sales: What i... |
(Sat, 22 Nov 2008)
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| Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. However it's not uncommon for a company to be unbalanced when it comes to these two ingredients of business success. Are you effectively integrating your marketing and sales process? |
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| Small Business Marketing |
(Sat, 22 Nov 2008)
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| There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in return grow your business organically without spending thousands of dollars. |
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| Exploring Careers and Jobs in Marketing |
(Sat, 22 Nov 2008)
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| How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you. |
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| Develop Your PR Plan |
(Sat, 22 Nov 2008)
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| Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps. |
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| Develop Your Value Proposition |
(Sat, 22 Nov 2008)
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| An effective and well written value proposition describes what you do in terms of tangible
business results. It draws interest and shares a success story within a few words. Learn how to write yours today. |
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| Define Your Brand |
(Sat, 22 Nov 2008)
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| A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand. |
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| Top 10 Internet Marketing Tips |
(Sat, 22 Nov 2008)
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| Internet Marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many. |
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| Market Segmentation |
(Sat, 22 Nov 2008)
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| Market segmentation can increase marketing opportunities when customer groups with varying needs and wants are recognized. Developing and finding your market segments can be expensive, but there are alternative ways that a small business can define their segments regardless of their marketing budget. |
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| Marketing Tool: Marketing Calendar Template |
(Sat, 22 Nov 2008)
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| A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In the article titled Marketing Tool : Creating and Using a Marketing Calendar you learned how to create and use a marketing calendar. Below is the downloadable template referred to in the article. |
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| Breaking Into Marketing |
(Sat, 22 Nov 2008)
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| Are you interested in breaking into the career field of marketing? Let me show you how you can put your career on track and break into the realm of marketing even if you don't have a marketing degree. |
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| Brand Management: Is it the Right Marketing Career for You? |
(Sat, 22 Nov 2008)
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| Is a career in Brand Management right for you? Find out what this marketing career track has in store for you and what job opportunities are available in Brand Management. |
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| Focusing on your Target Aud... |
(Sat, 22 Nov 2008)
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| The power of your brand relies on the ability to focus. That is why defining your target market will help to strengthen your brand's effectiveness. Learn how to define your target market. |
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| Develop a Marketing Strateg... |
(Sat, 22 Nov 2008)
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| The benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps. |
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| Brochure Marketing |
(Sat, 22 Nov 2008)
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| How can you get the attention of your prospects when using brochures as your direct marketing medium? Julia Hyde shows you not only why you need to use brochures in your marketing plan, but she also shows you how to do it effectively |
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| Brand Identity |
(Sat, 22 Nov 2008)
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| Definition of Brand Identity |
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| Advertising Manager |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an advertising manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Write a Sales Letter |
(Sat, 22 Nov 2008)
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| Are you tired of spending time writing sales letters that don't work? If so, you won't want to miss this step-by-step success formula. Learn how to write an effective direct mail sales letter that will get a response. By using his formula you will not only keep the attention of your prospect but you will intrigue and interest them into contacting you. |
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| Determining Your Brand's Ob... |
(Sat, 22 Nov 2008)
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| Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about defining those objectives and putting a plan into place that will help you succeed in meeting them. Find out in this week's lesson of the Developing your Brand Strategy Course. |
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| Marketing Career Profile : Brand Manager |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Write Your Positioning Stat... |
(Sat, 22 Nov 2008)
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| A positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions. |
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| Creating and Using a Market... |
(Sat, 22 Nov 2008)
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| A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal in a structured and thought-out manner. In this article you will learn how to create and use a marketing calendar.
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| Psychographics |
(Sat, 22 Nov 2008)
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| Definition of Psychographics |
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| Marketing Career Profile : Market Research Analyst |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Situational Analysis |
(Sat, 22 Nov 2008)
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| Before developing any given marketing strategy it is important to conduct some form of analysis. This week guest author Alex Margarit shows you a raw marketing 101 introduction to what to take into account when conducting an analysis. He also provides you with with a checklist of the most important factors to take into account. In his article you will learn how to evaluate the elements in situational analysis. |
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| Advertising: Is it the Right Marketing Career for You? |
(Sat, 22 Nov 2008)
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| Is a career in Advertising right for you? Find out what this career track has in store for you and what job opportunities are available in Advertising. |
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| No More Cold Calls |
(Sat, 22 Nov 2008)
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| If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects. Learn how to be yourself and throw away those cold calling scripts. |
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| Quantifying Marketing Efforts |
(Sat, 22 Nov 2008)
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| It's true we spend marketing dollars to display at trade shows, to attend events, to hold conferences, and to produce marketing material for campaigns. How do we know what we are getting in return? How can we quantify the results to make sure
they are worth the revenue spent? Learn how easy it is to quantify your marketing efforts. |
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| Importance of CRM Strategy |
(Sat, 22 Nov 2008)
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| Learn how you can increase your sales by 50% without increasing your marketing budget by nurturing, retaining, and maintaining your customer relationships with your existing customer base. |
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| Brand Image |
(Sat, 22 Nov 2008)
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| Definition of Brand Image |
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| Is Marketing Right For You? |
(Sat, 22 Nov 2008)
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| Is a career in marketing right for you? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you. |
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| Target Audience |
(Sat, 22 Nov 2008)
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| Definition of Target Audience |
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| Corp Communications Mgr |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Corporate Communications Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Market Research : Is it the Right Marketing Career for You? |
(Sat, 22 Nov 2008)
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| Is a career in market research right for you? Find out what this marketing career track has in store for you and what job opportunities are available in market research. |
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| Marketing Books on Branding |
(Sat, 22 Nov 2008)
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| Building a "value-added" brand in today's competitive global marketplace must be done by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to be without. |
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| Key Success Factors |
(Sat, 22 Nov 2008)
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| Definition of Key Success Factors |
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| Marketing Benefits of Adver... |
(Sat, 22 Nov 2008)
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| Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission to do so. Learn how advertising with lead generation can boost your ROI. |
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| Market Research Manager |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Research Manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| CRM Value |
(Sat, 22 Nov 2008)
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| Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients. |
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| Create an Affiliate Program |
(Sat, 22 Nov 2008)
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| A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. Learn how you can create a successful affiliate marketing program. |
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| Marketing through Sponsorship |
(Sat, 22 Nov 2008)
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| Sponsorship is the fastest growing form of marketing in the U.S. Learn how it can be a powerful key to your marketing plan.
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| Internal Branding |
(Sat, 22 Nov 2008)
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| Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing efforts. Find out how to get your employees involved and behind your brand. |
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| Marketing Career Profile : Media Buyer |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| B2B and Social Media Marketing |
(Sat, 22 Nov 2008)
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| Adopting social media marketing has been difficult for the B2B business. A recent study has revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them. |
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| Brand Manager |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a brand manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Brand Beyond Marketing |
(Sat, 22 Nov 2008)
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| Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public as the above story illustrates. Learn how to brand beyond marketing.
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| Sticky Slogans |
(Sat, 22 Nov 2008)
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| Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. Afterall, how do you create a slogan that has the componenets that make it memorable and sticky? Let me show you six components that will help you create that slogan that people won't forget. |
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| Marketing During a Recession |
(Sat, 22 Nov 2008)
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| The news is all around us, we are headed for an economic downturn. Companies all over are tightening their budgets and their first inclination is to cut their marketing budget. Stop! Let me explain to you why more than ever you should consider your marketing spend as an investment and not an expense. |
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| Developing Your Brand Strategy - 6 Week Course |
(Sat, 22 Nov 2008)
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| An effective brand strategy will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it's often the most challenging and time consuming. This free 6-week online course is free and by the time you finish you will have a polished brand strategy that will give the the competitive edge. |
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| Cooperative Advertising |
(Sat, 22 Nov 2008)
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| Definition of Cooperative Advertising |
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| Market Analyst |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Market Analyst. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Overcome Marketing Challenges |
(Sat, 22 Nov 2008)
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| For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don't know where to begin or how to focus their efforts. Guest author Leslie Hamp shows you four ways to overcome marketing challenges forever. |
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| What Role Does Your Logo Pl... |
(Sat, 22 Nov 2008)
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| The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer. You can do this effectively by recognizing the role that your logo plays in your branding strategy. |
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| Promotional Mix |
(Sat, 22 Nov 2008)
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| Definition of Promotional Mix |
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| Product Positioning |
(Sat, 22 Nov 2008)
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| Definition of Product Positioning |
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| Brand Packaging |
(Sat, 22 Nov 2008)
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| Branding is your identity in the marketplace, is yours saying what it should? Your company image is all about the appearance of your packaging. What is your company image saying to the marketplace? |
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| Strategic Market Planning |
(Sat, 22 Nov 2008)
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| Definition of Strategic Market Planning |
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| 10 Small Biz Marketing Tips |
(Sat, 22 Nov 2008)
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| You don't need to spend a fortune to market your small business. Use these ten powerful marketing tips written by guest author Ann Marie Rubertone from Check It Out.
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| Market Research Budget |
(Sat, 22 Nov 2008)
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| Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive, so how can you do the research if you are on a tight budget? Low-cost market research is not impossible, you can do it yourself. Let me show you how.
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| Drip Marketing |
(Sat, 22 Nov 2008)
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| Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective but it must be planned and executed successful. Learn how to plan your drip marketing campaign. |
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| Marketing Basics for Nonprofit |
(Sat, 22 Nov 2008)
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| It's important for nonprofit organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Learn more in this 8 Step tutorial written with the nonprofit organization in mind. |
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| Potential Market |
(Sat, 22 Nov 2008)
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| Definition of Potential Market |
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| Write a Mission Statement |
(Sat, 22 Nov 2008)
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| Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose and gives you marketing value. |
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| Discover and Crush Your Bra... |
(Sat, 22 Nov 2008)
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| When creating your brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers that you may come in contact with. These barriers are also known as market conditions that can keep your product or service from achieving success. In this lesson you will learn where you can do the research to find your specific brand barriers. |
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| Account Coordinator |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as an account coordinator. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Evaluate Your Tone of Voice |
(Sat, 22 Nov 2008)
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| Do not underestimate the power in the tone of your voice. How well do you use your voice to express emotion and emphasize the importance of your message? In today's world where more business is done over the telephone rather than in person it's important to realize that a voice can in fact hinder your success. Learn five key factors that can help you train your voice and ensure that when people hear you the hear success. |
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| Niche Marketing vs Mass Mar... |
(Sat, 22 Nov 2008)
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| Niche marketing allows you to develop a strong service or product presence in the chosen niches of your marketing area. Learn the difference between niche marketing and mass marketing.
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| Shut-up and Sell! |
(Sat, 22 Nov 2008)
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| Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell. |
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| Defining Your Niche Market |
(Sat, 22 Nov 2008)
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| Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading this article you will learn the importance of defining your niche market and what five questions will get you closer to that goal. |
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| Personal Branding |
(Sat, 22 Nov 2008)
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| Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for you and how to go about it effectively. |
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| Develop A Business Name |
(Sat, 22 Nov 2008)
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| A business name automatically contains a marketing element; your job is to choose a name that will help your marketing efforts. Once you've chosen a name it's time to put it to the test. Use this test to gauge whether or not your name is getting your message across to potential customers and clients. |
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| Public Relations Specialist |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a Public Relations Specialist. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Reference Group |
(Sat, 22 Nov 2008)
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| Definition of Reference Group |
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| Write a 30 Second Commercial |
(Sat, 22 Nov 2008)
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| If you can grab the attention of your prospect at a networking event with your 30 second commercial you've opened the door to begin asking qualifying questions. Within seconds selling your business gets easier. Learn how to develop and write an effective 30 second commercial that will get you results. |
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| Public Relations : Is it the Right Marketing Career for You? |
(Sat, 22 Nov 2008)
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| Is a career in Public Relations right marketing career for you? Find out what this career track has in store for you and what job opportunities are available in Public Relations. |
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More...
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| Channel Distribution |
(Sat, 22 Nov 2008)
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| Definition of Channel Distribution |
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| Promotions: Is it the Right Marketing Career for You? |
(Sat, 22 Nov 2008)
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| Is a career in Promotions right for you? Find out what this career track has in store for you and what job opportunities are available in Promotions and Public Relations. |
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| Marketing - Articles |
(Sat, 22 Nov 2008)
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| An index of Articles for the Marketing guide site. |
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| Effective Direct Mail Campaign |
(Sat, 22 Nov 2008)
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| How can you get your direct mail to stand out from the junk mail that your prospects receive? There are some key golden rules to making your direct mailings work effectively. Guest author Susan Friedman shows you some simple techniques that will help you make a hit with your marketing campaign. |
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| Product Manager |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles to learn more about a career as a product manager. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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| Word of Mouth vs Viral |
(Sat, 22 Nov 2008)
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| Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both types of marketing campaigns. |
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| Creative Strategy |
(Sat, 22 Nov 2008)
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| Definition of Creative Strategy |
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| Marketing Career Profile : Account Executive |
(Sat, 22 Nov 2008)
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| Are you interested in a career in marketing? Use the Marketing Career Profiles here at About to learn more about career opportunities in marketing. Each profile will contain a job description, expected salary, education requirements and personality synopsis that will let you know if you are a good fit for that particular job. |
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More...
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| Exploring Careers in Marketing |
(Sat, 22 Nov 2008)
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| How do you know if a career in marketing is right for you? With so many career tracks in marketing which one should you chose from? How do you know which position in marketing fits your personality? Come explore careers in marketing with me and find out which marketing job is right for you. |
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More...
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| Outsourcing Your Marketing |
(Sat, 22 Nov 2008)
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| The option to outsource marketing functions is becoming increasingly popular. If you are evaluating the option to outsource there are a few things you should know when selecting a marketing consultant or outside firm. Learn what information you should gather and what things you should look for to find the right marketing consultant for you. |
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| Know Your Target |
(Sat, 22 Nov 2008)
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| Identifying your marketing targets enables you to find opportunities and tap into them. It gives you the information needed to focus on the buyers that are interested in what you have to offer. This can save you both time and money in an ever-changing society. Learn how to identify your target. |
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